Sophie Allard has been behind several award-winning public awareness campaigns and she has a way of finding concepts that make sure her clients get the attention they deserve with their key target markets. Sophie has extensive experience in managing press conferences and media relations on a national scale, as well as in spokesperson training. She also develops websites that respect the communication objectives of her clients. Her marketing background includes consulting with a Boston-based market research firm where she work for clients like Ernst & Young, Walt Disney and Coca Cola. On behalf of pharmaceutical companies, she has designed several programs that communicate directly with patients and has developed training for hospital personnel to make sure patients are better informed. Her in-depth knowledge of pharmaceutical research is a major asset in finding solutions to compliance-related and health-service problems. Sophie earned her bachelor’s degree in communications and international business at Montréal’s HEC and her master’s degree in public relations and research at Boston University.

Marie-Françoise Hervieu has made her mark in communications strategy and media relations, areas where her experience as a journalist and researcher with the news division of a major Canadian television network has certainly stood her in good stead. Marie-Françoise is also well known for her media analysis skills, copywriting talents and magic touch when it comes to positioning. Her successful track record includes campaigns and projects in sectors as diverse as transportation, tourism, media, hotels, pulp and paper, petrochemicals, agri-food and packaged goods. Marie-Françoise earned her bachelor’s degree in sociology from the Université de Montréal and her master’s degree in broadcast journalism from Boston University.