Stakeholder mapping Long before any product launch actually begins, a thorough analysis of the market environment must be carried out. Who are the leading physicians and key researchers? What relevant organizations currently exist and what are their missions? What role can you play in this community? What are patient needs? How should this category of medications be introduced to the media? Getting the right answers to these questions is key to positioning your product for a successful launch. Targeted visibility programs Mass-media campaigns are often ineffective at reaching specific target groups. At Allard Hervieu Communication we overcome this problem using a unique formula that allows you to communicate directly with healthcare professionals and their patients. By developing initiatives that appeal to everyone in the target group, we are able to deliver turnkey programs that include such elements as multidisciplinary advisory committee coordination, strategic alliance development with hospitals and associations, and the custom development of information guides, promotional material and facilitator training. Patient awareness programs When patients ask their doctors for a specific medication, they are nine times more likely to get that prescription. That’s why we put so much effort into developing innovative strategies that will make your brand come to mind at prescribing time.