Strategic consulting Our experience and outside perspective can help you handle any communications need that comes up in a strategically sound and effective manner. Strategic communications Just sending out press releases is no guarantee of success. The only way you can count on the coverage you want is to have a solid strategic communications plan that positions your company, project, product or idea in the manner you want it to be perceived. There’s no other way to accurately define goals, channels and key messages that will help you engineer public opinion in your favour. Market research Before developing any effective communications plan, it’s important to know how your target sees you now. You can count on Allard Hervieu Communication for sound advice on opinion surveys and focus groups. Our quantitative and qualitative analyses will allow you to better define your strategic needs and assess the potential or real impact of your project or campaign.
	Spokesperson training Even with the most effective communications strategy and carefully crafted messages, your public relations may still prove inadequate if you don’t feel at ease when giving interviews to the media. We can help you build your confidence by asking you the tough questions before you find yourself scrambling for answers on the 6 o’clock news. Press conferences What are your key messages? Does the background visual show your organization in the most positive light? When is the best time to call the media in? If you don’t have the right answers to these questions, give us a call. Media auditing and monitoring Do you really know what people are saying about you in the media? Does the competition get better coverage? A media audit makes it easy for you to evaluate your current position on the media landscape and the impact your communications have on your positioning. It can also tell you where the competition is and where they are going. Media monitoring lets you survey the evolution of your organization and your sector of activity on an ongoing basis, providing valuable reference points and a veritable datamine of information. Media relations Newsrooms are flooded with press releases day in and day out. Without meticulous follow-up, your media advisories and releases run a real risk of getting lost in the shuffle. You are better off knowing exactly who to send the material to – and what angle will grab their attention.
	Copywriting You can count on our creative development and communications skills for content that will make your material – press kits, speeches and brochures – call out for the kind of interest that generates the impact you’re looking for. Videos When powerful words and powerful images combine, your message is bound to shine. From B-roll to corporate videos, you can count on our production expertise to see that script, cast and crew deliver the goods to get the job done right for you. Graphic design Our graphic designers have the proven talent and expertise to cost-effectively create just the right look or update your existing look with an image that not only conveys where you are today but where you’re headed tomorrow. Special events Whether you are holding a benefit evening for a chosen cause or honouring your employees or customers, how special your event turns out to be depends on how meticulously it is planned and executed. Planning and execution are two areas where every detail counts and where we can assist you in creating an event everyone will remember Websites The trick is to get them to ogle after they google. We keep them clicking (working alone or in collaboration with your webmaster) by making sure your site is structured for easy access with the kind of content your targets are looking for.